Published by Inside Higher Ed
A&S Principal Richard Hesel says a controversial video at Oberlin College "doesn't have much of an influence over prospective students' decisions."
Chinese High School Students Aspire to Enroll in U.S.
Some Unpretentious Bragging
Published by Inside Higher Ed
A&S Principal David Strauss advises on choosing an authentic and substantive positioning campaign in order to drive a competitive advantage.
As Late as April, Students Choosing a College Still Think of Stretching to Pay
Published by The Chronicle of Higher Education
StudentPOLL research on college prices finds that students and parents have an unrealistic perception of actual college costs. A&S Principal Richard Hesel comments that this can be a risk for institutions down the road.
It's Great to be a Best Buy, Right?
Published by The Chronicle of Higher Education
A&S Principal Richard Hesel comments on the importance of building a substantive distinction as a way for institutions to position themselves in the competitive landscape.
Penn State Wears Prada
The George Mason Effect
Published by Inside Higher Ed
What is the impact of athletic success and awareness on subsequent enrollment and financial gift increases? A&S Principal Richard Hesel discusses the potential benefits, as well as the tactics to use with caution.