AREAS OF EXPERTISE
We provide market-informed strategy that covers a range of institutional challenges. Our work is focused on substantive, long-term strategic responses to challenging and changing market forces — affordability, technology, mission, curriculum, infrastructure, value, competition and access. The strategies and actions we recommend are based on thorough empirical evidence about the results they will produce. And the tail does not wag the dog: branding and communications do not drive substantive planning strategies, but instead are based on them.
Market Informed Strategic Planning
Develop a vision and refine it in light of solid data about the competitive environment in which your institution operates.
Institutional Positioning and Branding Strategy
Optimize your institution’s competitive position in response to market inputs.
Enrollment Marketing, Research and Planning
Determine the enrollment and net revenue impact of major strategic initiatives for institutional improvement and change.
Tuition Pricing and Financial Aid Strategies
Gauge the enrollment and net tuition revenue consequences of prices changes.
Advancement Strategies
Assess the impact of campaign strategies and goals on philanthropic support.