Volume 5, Issue 3
January 29, 2003

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Technology Update: The Use of Technologies in College Choice

Do students spend more time on the Internet today than they did a few years ago?

No. Frequency of Internet use on a weekly basis does not seem to have changed much since the findings from our technology study were published back in 2000. In 2000, our study found that on average students spent around 7.3 hours a week on the Internet. In our most recent study, students spent, on average, 6.6 hours a week on the Internet for email and other purposes.

Individual use patterns also are amazingly consistent from 2000 to 2002. In 2002, 26 percent of students surveyed reported using the Internet 1 to 2 hours per week compared to 21 percent in 2000, 18 percent 3 to 4 hours in both 2002 and 2000, and 13 percent indicated using the Internet 13 or more hours in 2002 compared to 14 percent in 2000.

Interestingly, students with test scores in the middle range were more frequent users of the Internet than those with test scores in the highest and lowest ranges:

  • A larger segment of students with SAT scores in the 1090 to 1260 range reported using the Internet 10 hours per week (17 percent) compared to students with SAT scores of 1080 or lower (7 percent) and those with SAT scores of 1270 and higher (2 percent).

  • Similarly, a higher percentage of students with ACT scores of 22-25 reported using the Internet 10 hours per week (16 percent) compared to those with high ACT scores of 26 and above (7 percent).


Back to StudentPoll Questions
Academic programs and courses remain the top information priority of students. So invest adequate resources in creating pages and sections on your web site that provide students a compelling and comprehensive overview of the topics, requirements, and special resources afforded within different majors and fields. Make sure that when students drill down for information, departmental and other pages make use of the full capabilities of the web to present information in an imaginative, interesting way responsive to the academic and personal interests of prospective students.